AI Insights · Timothy · October 2025
Top 5 Meal Kits and Specialty Foods Apps on iOS in New Zealand Q3 2025
Explore the performance of leading meal kit and specialty foods apps in New Zealand during Q3 2025, with insights on downloads and active user trends from Sensor Tower.
In the third quarter of 2025, the iOS platform in New Zealand saw notable performance from the top meal kit and specialty foods apps. Data from Sensor Tower provides insights into their downloads and active user trends.
HelloFresh: Meal Kit Delivery maintained a consistent download rate, starting at around 338 at the beginning of the quarter and peaking at 364 by the end of September. Active users fluctuated throughout the quarter, beginning at approximately 3.6K and rising to 4.2K by the end of September.
My Food Bag also showed stable download numbers, beginning the quarter with 310 and closing at 327. Unfortunately, data on active users was not available for this app.
Wonky Box experienced a gradual decline in downloads over the quarter, dropping from 279 to 249. Like My Food Bag, active user data was not available.
In contrast, Vivino: Drink The Right Wine saw varied performance. Downloads started at 141, slightly dipped mid-quarter, and ended at 154. Revenue showed fluctuations, peaking at $78 in late June and declining to $23 by the end of September. Active users hovered around 300, with minor variations.
Finally, Youfoodz: Custom Meal Plan had minimal download activity, with numbers rarely exceeding single digits weekly.
For more detailed insights and data, visit Sensor Tower's platform.
